Technology is a central dimension within a culture. For technology to remain usable for people, it is designed for the diverse physical and psychological needs of people. This solution and user-oriented design is achieved by means of the precise analysis of people or groups. The basis here is the openness to new things and which leads to the aesthetics of future things. In order to understand people in their complexity, design bundles knowledge from all areas of life into a dynamic organic development process.
The integration of design in companies is increasingly perceived as a success factor. Products, services and business processes that are characterised by their positive User experience (UX) and high Usability achieve a high level of quality, effectiveness and efficiency. This leads to higher satisfaction and productivity among customers and employees. Quality guidelines for ensuring the ergonomics of interactive systems are now laid down in an ISO and in legal requirements for safety-critical systems.
- Enormous growth potential by means of cross-sectional orientation and interdisciplinarity
- Essential success factors and competitive advantages through design and UX
- Agile working methods
- Basis for innovative, information technology products and services
- People-oriented and therefore sustainable products, systems and services