Design - The discipline of progress

Technology is a central dimension within a culture. For technology to remain usable for people, it is designed for the diverse physical and psychological needs of people. This solution and user-oriented design is achieved by means of the precise analysis of people or groups. The basis here is the openness to new things and which leads to the aesthetics of future things. In order to understand people in their complexity, design bundles knowledge from all areas of life into a dynamic organic development process.

The integration of design in companies is increasingly perceived as a success factor. Products, services and business processes that are characterised by their positive User experience (UX) and high Usability achieve a high level of quality, effectiveness and efficiency. This leads to higher satisfaction and productivity among customers and employees. Quality guidelines for ensuring the ergonomics of interactive systems are now laid down in an ISO and in legal requirements for safety-critical systems.

Benefits

  • Enormous growth potential by means of cross-sectional orientation and interdisciplinarity
  • Essential success factors and competitive advantages through design and UX
  • Agile working methods
  • Basis for innovative, information technology products and services
  • People-oriented and therefore sustainable products, systems and services

In order for products, systems and services to be usable for people, an intensive examination of the human and technological aspects is required. The interface between people and technology affects many different disciplines and therefore requires an interdisciplinary approach in order to achieve a good user experience and usability. Design is not only concerned with analysing problems, but also has a strong focus on finding solutions. This can be seen in the approach and the methods that enable perfect adaptation to changed circumstances. In this way, it is possible to react quickly and pragmatically to constantly changing situations in a highly complex environment.

Design services

  • Research and analysis of the latest technologies and developments
  • Creative generation of ideas and concepts
  • Development of a prototype
  • Testing and measurement of UX and usability
  • Cognitive psychological consultancy

Concepts and objects that are made for humans have complex characteristics. In the field of design, actors from theory and practice complement each other to form a multidisciplinary community which uses specific approaches, ways of thinking and methods to reduce the high level of complexity to become ideas that can be experienced and used. With its numerous service providers for industry, software development and social impact, the capital region is well positioned in this regard.

Networks and institutions in the field of design & usability

Numerous actors at the interface between business, science and culture make a decisive contribution to the transfer of knowledge. The design sector consists of more than 8,000 design companies with currently around 40,000 creative workers. Over 3,000 students at universities and technical colleges take advantage of the diverse design-oriented training opportunities. There is an excellent training and working environment, which adapts to the growing demand for qualified specialists.

In order to strengthen the progress of digitisation with a focus on people and the environment, the ICT, media and creative industries cluster bring together local, nationwide and international actors for the creation of collaborations and projects. The aim is to transfer ideas and technologies successfully into economic practice and to build a competent ecosystem. The exchange and diverse activities serve to ensure the long-term visibility of the actors and the expansion of the field of innovation.

In order to show the diverse facets of design and usability, a wide variety of formats for the transfer of knowledge and experience are organised with creative and design-oriented actors and organisations. The active community of creative people and designers is characterised by their high level of motivation and willingness to innovate. It is precisely this inspiring energy that helps Berlin become an international creative metropolis and a place for experimentation.

A large number of conferences, events and other activities help to network with one another and also offer good opportunities to make cross-industry contacts. These formats are used to find cooperation partners in order to implement solutions and develop products jointly, and to achieve the general exchange of ideas.

News  –  11 Jan 2022 Hit the Ground Running in Berlin
News  –  16 Nov 2021 Industry Report UX/Usability 2021
News  –  01 Nov 2021 Blockchain in Use Conference
News  –  22 Oct 2021 MR4B in the implementation phase
News  –  15 Sep 2021 The road to the digital decade
News  –  09 Sep 2021 IntellIoT OPEN CALL in the field of IoT
[Translate to English:] Türkis-weißes Logo von NGI Trublo.
News  –  26 Aug 2021 TruBlo Open Call #2
[Translate to English:] NGI Assure Logo auf weißem Hintergrund. Menschen stehen und sitzen an einem Tisch und brainstormen Ideen.
News  –  26 Aug 2021 NGI Assure Open Call #5
[Translate to English:] Vienna Design Week Logo: VIENNA DESIGN WEEK in schwarzen Blockbuchstaben vor grünem Hintergrund.
News  –  24 Aug 2021 VIENNA DESIGN WEEK
[Translate to English:] Cursor in Gestalt eine ausgestreckten Zeigefingers zeigt auf einen Button mit dem Schriftzug "Security".auf
News  –  23 Aug 2021 New guideline on IoT security
[Translate to English:] Flyer World Usability Day: Blauer Bär vor Berliner Skyline.
News  –  20 Aug 2021 World Usability Day 2021 Berlin
[Translate to English:] Unterschiedlich große Pflanzen, die in einer Reihe stehen. Am Ende der Reihe erleuchtet eine Glühbirne.
News  –  18 Aug 2021 Energy transition via blockchain
News  –  17 Aug 2021 New EU industrial alliances launched
[Translate to English:] Startp-champs Logo
News  –  16 Aug 2021 Startup-Champs Goes GreenTech
News  –  03 Aug 2021 German AI-Price 2021
[Translate to English:] Studierende in einer Werkstatt
News  –  27 Jul 2021 Success at AI competition
[Translate to English:] Merantix Gründer: Zwei Männer sitzen auf einer Treppe.
News  –  09 Jul 2021 A visit to the AI Campus
[Translate to English:] VRnow Awards Logo: Weißer winkender Bär mir Virtual Reality Brille vor dunkelrotem Hintergrund.
News  –  22 Jun 2021 VR NOW Awards 2021
News  –  18 Jun 2021 Deep Tech Award 2021
[Translate to English:] Nadine Jüdes (l.) und Amira Gutmann-Trieb (r.) © Berlin Partner
News  –  07 Jun 2021 Future minds
News  –  01 Jun 2021 Creative Cities Challenge
Außenansicht des MIZ-Babelsberg
News  –  19 May 2021 MIZ Babelsberg turns 10 years old
[Translate to English:] © IDZ
News  –  22 Mar 2021 UX Design Awards 2020 launched
[Translate to English:] Flyer UX Design Awards: Call for entries 31. Mai 2021
News  –  18 Mar 2021 UX Design Awards - CALL FOR ENTRIES
News  –  12 Jan 2021 Defeat COVID-19 with data solutions
[Translate to English:] © SenWEB
News  –  05 Nov 2020 Digital strategy: Berlin thinks digital
News  –  28 Oct 2020 MR4B | Viewed through the glasses
[Translate to English:] © WELT-Gruppe | Viviane Wild
News  –  09 Oct 2020 German AI Prize 2020
Schriftzug Change
News  –  09 Jun 2020 Apply now for MIZ innovation funding!
Glühbirne vor einer beschriebenen Tafel zum Thema Innovationsstrategie
News  –  05 Feb 2020 Innovation strategy
Event  –  11 Mar 2022 SXSW 2022
Nick Stübe Project Manager Innovation T +49 30 46302-124 Nick.Stuebe@berlin-partner.de
Jan Marquardt Cluster manager T +49 331 73061-265 Jan.Marquardt@wfbb.de