IFA Berlin, the world's leading platform for home and consumer tech, is expanding its sustainability commitment in 2025 by partnering with the Cradle to Cradle NGO (C2C). Through this collaboration, the tech fair aims to drive a forward-looking transformation of the industry towards true circularity, responsible resource use, positive impact, and innovative product design.
At the heart of the collaboration is the goal of making circular C2C design visible in the consumer electronics industry. We will help shape the content of the IFA stages with keynotes, panels, workshops, and microtalks where entrepreneurs and thought leaders will present and discuss their solutions for circular consumer electronics.
A joint position paper with practical suggestions for business and politics is in the making. We will also have our own booth at the trade fair to connect with industry professionals. We look forward to meeting you there.
Additionally, C2C will serve as jury members for the Sustainability category at the first IFA Innovation Awards. The awards recognize products that stand out for exceptional innovation, outstanding design, and market significance in the home and consumer tech sector. The application phase for the awards is now open, so take the opportunity to submit your entries in the 15 award categories!