Flyer der UIG Tagung. 23. September 2021.
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UIG 2021

This year's motto of the conference "Practising UX in the digital SME sector - how to know
23 Sep 2021
Network meeting
23.09.2021 - 12:00
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Topic of the UIG Conference 2021

The need for a consistent digitalisation of economy and society became obvious in 2020 due to the pandemic situation. With digitalisation, the importance of usability and user experience (UUX) is also increasing, because digital technologies must be usable and enable positive user experiences in order to unfold their full potential. German SMEs face numerous challenges in effectively implementing a corresponding user-centred digitalisation. A key success factor is to bring together providers and consumers of UUX activities in a targeted manner. 

At the UIG Conference 2021, we would like to discuss with experts from science and practice under the title "Practising UX in digital SMEs - how to know!" which perspectives demanders and providers of UUX activities have in digital SMEs and which concrete approaches exist for scaling.

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Design & User Experience